DELIVERING DATA-DRIVEN INSIGHTS
THAT POWER YOUR HEALTHCARE ORGANIZATION
OUR FOCUS
Harborside Associates was founded to provide the research and insights to set your unique strategic direction and power your commercial organization. Data-driven insights are at the center of everything we do - whether we are teasing out unmet needs in the market with physicians, researching a new product concept with patients, or engaging a group of payers to shape the go-to-market strategy for a new healthcare service - it all begins with finding the critical insights that can help differentiate and drive your business.
Harborside Associates is headquartered in Boston, MA and we conduct research and consulting projects across the United States, Canada, Europe & Australia for medical device, pharmaceutical, and biotechnology companies.
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Our research specializes in the following areas:
Quantitative Research
We have access to extensive databases of physicians, patients, and Pharmacy & Therapeutics (P&T) payer committee members.
HarborSide Associates ensures that you hear from the right audience(s) to help with your business challenge and our experienced team mine the data to deliver unique insights and strategic recommendations.
Qualitative Research
HarborSide utilizes a team of practicing clinicians as market research facilitators to provide clients with a significant amount of clinical and personal healthcare experience that makes a difference when designing discussion guides and moderating groups of patients, clinicians, and payers. All HarborSide focus groups and market research interviews are conducted remotely, speeding timelines and reducing cost.
Commercial Strategy
HarborSide conducts market research and competitive analysis that provides the foundation for many of our client's annual and ongoing strategic planning efforts. In addition, we have helped clients quantify the impact of new product launches by creating customized market models, led War Gaming Exercises that uncover new, unique directions to explore, and provided the research & insights to help teams think differently.
OUR SERVICES
HarborSide’s Custom Consulting Capabilities Are Rooted In Deep Medical Device, Pharmaceutical & Biotechnology Experience. See Below For The Ways We Help Our Clients.
New Product Development & Acquisition
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Customer Unmet Needs & “Jobs To Be Done”
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HCP/Patient/Payer Product Testing
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Business Development Target Analysis & Testing
Positioning, Segmentation & Branding
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HCP/Patient Segmentation
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HCP/Patient Messaging & Brand Testing
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Payer/HCP/Patient Positioning
Product Launch & Commercialization
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Commercial Launch Planning
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International Launch Strategy
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Department Personnel Planning
Strategic Planning, Research & Analysis
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HCP/Patient/Payer Unmet Needs Analysis
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3-5 Year Strategic Planning Research
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Business Development Strategy
Product Forecasting & Competitive Analysis
Many clients ask us to pull all of the research together in customized HarborSide simulation models that can be used for product forecasting, market share modeling and long-range planning.
